4.644.000

Brand Reach
AIR NRS Russia, December 2016 – April 2016, Google Analytics, SiteCatalyst

Contacts

Editor-in-Chief

Victoria Davydova

Publisher

Elena Zaytseva

Brand Manager

Elizaveta Mardi

Advertising Sales Director

Natalia Nikitenko (Ermishina)

Advertising Sales Manager

Daria Melnikova

Advertising Sales Manager

Natalia Elkina

Advertising Coordinator

Natalia Voznesenskaya

Advertising Sales Manager

Natalia Zorina

Senior Advertising Sales Manager

Tatiana Ledkova

Moscow celebrates fashion and shopping on Vogue Fashion’s Night Out

SECTION: VOGUE

TAGS: Fashion's Night Out, press-release, Vogue, event

Moscow’s TsUM, Tsvetnoy and Fashion Season department stores entertained their guests until midnight

On September 6, the annual festival of fashion and shopping came to Moscow. A joint initiative of all Vogue’s international versions to support the fashion industry, Fashion’s Night Out has long ago stepped beyond the limits of an anti-crisis measure and become an independent event opening the new season of fashion and celebrity events.

Moscow’s TsUM, Tsvetnoy and Fashion Season department stores entertained their guests until midnight surprising them with a variety of activities, limited collections, special collaborations, concerts and DJ sets, promotion offers, gifts and more.

The festival kicked off at the Mercedes-Benz dealership that was one of the event sponsors. From there the Vogue team headed by Editor-in-Chief Viktoria Davydova and FNO 2017 ambassador Valery Kaufman took the fashion itinerary through all the three Fashion’s Night Out venues.

TsUM greeted guests with rocking DJ sets, perfume, beauty and jewelry premieres, the When Fashion Meets Art exhibit and a huge three-meter Loewe elephant. Traditionally, TsUM’s executive buyer Alla Verber personally welcomed Viktoria Davydova and Valery Kaufman and walked them through the entire itinerary. The guests visited the beauty and the jewelry departments on the first level. After that, they reviewed new collections and spoke to Russian fashion designers who created FNO-themed T-shirts, and rounded up their visit on the first level in the NGxTSUM corner.

The Tsvetnoy department store presented tons new products and discoveries. Viktoria and Valery toured the entire store and explored the renovated shopping space, new corners and collections, fascinating collaborations, beauty and perfume premieres. The most anticipated event at Tsvetnoy that night was a gig by Griby. The store’s atrium was completely full.

At Fashion Season, Viktoria Davydova and Valery Kaufman walked through the stores on the first floor and reviewed the new products of the opening season. Vogue ambassadors appreciated the set up beauty area and the huge letters “Vogue” that any visitor could paint however they like.

After finishing their tour, Valery and Viktoria joined the afterparty at Shop & Bar Denis Simachёv.