Total brand audience, Mediascope, NRS-Russia,16+, May - October 2021; Google Analytics, January 2022; Social media data as of January 31, 2022



Ksenia Solovieva

Commercial Director of Vogue

Irina Elizarova

Brand Director

Dmitriy Vikulin

Advertising Sales Director

Maria Privorotskaya

Brand Coordinator

Aida Khairullina


Emilia Krovikova


Irina Sukhacheva

Advertising Sales Manager

Maria Krsteva

Advertising Sales Manager

Maria Titova

Special Projects Director

Nelly Khaydarova

Advertising Sales Manager

Oksana Ivashkina

Senior Advertising Sales Manager

Victoria Stolarsky

Vogue Fashion’s Night Out 2015 participating stores’ activities and ambassador announced


TAGS: Vogue, press-release, Fashion's Night Out

The night out events are open for all audiences.

The annual international Vogue Fashion’s Night Out will take place in less than two weeks. This year, the world’s largest fashion event that traditionally opens a new season will hit Moscow on September 3 and St. Petersburg on September 18. This time, the fashion night will have a new format. The most entertaining activities, special collections, cocktails and parties with famous guests, meetings with designers and the Vogue team will happen only at three shopping areas in the city, TsUM, Podium Concept Store and the Tsvetnoy mall. DLT mall will host the event in St. Petersburg.

The main premieres of the upcoming season will be presented in the perfume and beauty department on the first floor at TsUM. Dominique Ropion’s new fragrance The Night with oud, rose and amber hints will arrive in Moscow two months earlier. The legendary Alaïa’s debut perfume line will premiere in Russia. Also for the first time, the avant-garde and stylish Parisian brand, Ex Nihilo, will present its fragrance Fleur Narcotique with a mix of wild jasmine and moss notes. Le Labo will offer one of the ten The Noir 29 bottles that will be globally released only in November. Chanel fans will have a chance to purchase dark blue metallic eye shadow and nail polish matching the Blue Rhythm de Chanel fall collection before the official launch. Dior Art Director Peter Philips will present his make-up collection Cosmopolite. Guests will also get an opportunity to purchase Guerlain’s niche fragrance Mon Exclusif. Clarins make-up artists will help the guests find their perfect red among the 25 shades of Joli Rouge lipstick and pose for a photo shoot. At Kiel’s corner guests will be able to talk to beauty experts and receive a miniature set as well as a Dermatologist Solutions moisturizing mask released especially for FNO. Dolce & Gabbana Make Up international make-up artist Massimiliano Della Magesa will be a special guest at the event. He will give advice on creating a sensual Italian image and give individual make-up sessions.

Jewelry brands will present their exclusive accessories. Sutra’s blackened white gold sapphire, opal and diamond bracelet; inspired by the Tudors era Cheapside Hoard, Stephen Webster’s Gold Struck collection, and Brazilian designer Cristina Ortiz’ special white gold collection will be waiting for their fans.

Apart from special offers, TsUM guests can expect pleasant compliments from Fashion’s Night Out participating brands. Equipment, known for its perfectly fitting shirts will give customers a leather clutch and a business card case for every purchase. MGSM and Citizens of Humanity have prepared exclusive t-shirts, Blugirl will give away umbrellas. Customers of Roland Mouret and Amouage will get scented candles. A purchase at Marni will get you a scarf. Charlotte Olympia is giving away cute shoe cases.

A guest whose instagram photo with the #TSUMFNO2015 hashtag gets most likes will get a Kotur clutch.

The annual FNO party at Podium Concept Store will be dedicated to Yana, a jewelry brand of Yana Raskovalova. Her new collection Lastochki includes accessories with diamond, rhinestone and onyx as well as jewelry watches, clutches and lace scarves. The night’s main event is a premiere of Yana’s perfume line that was developed in Italy over three years. Each of the seven fragrances is decorated with a silver brush that can also be a key chain.

Tsvetnoy mall has come up with lots of collaborative projects with the favorite brands of its customers. One of the outcomes is royal velvet slip-ons by Toga (Japan). Black and burgundy shoes contrasting with a beautiful trim are lavishly decorated with lacy metallic elements of different shapes and sizes. Each buyer of the exclusive shoes will get a complimentary Toga t-shirt. Especially for Fashion’s Night Out, Thakoon designed a sweatshirt with a floral ornament. I AM Studio is presenting duck sweatshirts while Zhenya Kim and Irina Linovich are presenting their collaborative design, a crane print top. AMI (Paris) is known for its expertise in men’s urban fashion but works with women’s designs too. Their sweatshirts are equally amazing for both women’s and men’s wardrobes.

Tsvetnoy guests will be the first to try a new perfume creation by Commedes Garcons, Floriental with notes of pink pepper, plum and frankincense. Carven will present its new fragrance L’Absolu with green tangerine, jasmine and ylang-ylang. Italian niche brand Tiziana Terenzi will present its new line Luna Collection inspired by starry sky. At Essie’s corner guests will have a chance to get a cashmere manicure with this fall’s new matt pastel colors.

Tsvetnoy mall will have a special surprise for men. This fall/winter season, men’s collections by the following brands will be available exclusively at the mall: Acne, Phillip Lim, Opening Ceremony, Carven, Helmut Lang, Pauland Joe, Alexander Wang, Margiela Men, Marc Jacobs. The night out will round up with a gig by the British electro band Clean Bandit. The Grammy Awards winning band famous for its dance hits featuring classical musical instruments will perform its best songs, including Rather Be.

On September 18, Vogue and Fashion’s Night Out will arrive in St. Petersburg where, from the opening and until midnight, DLT mall customers will be treated to champagne and gifts at all the four floors. Estee Lauder, Tom Ford, M.A.C., Lancôme and other will present their fall make-up collections. Jewelry brands Messika, Sutra and Cristina Ortiz will present unique single-copy accessories. At Blumarine, customers will get a bracelet for every purchase, Deja will present complimentary yellow and pink scarves, Missoni will present tops. Gifts also await at Blugirl, MSGM, Theory, Alexander Wang, 3.1 Phillip Lim, Tegin, Citizens of Humanity, Equipment and Two Woman in the World.

Specifically for the event, 13 Russian fashion designers will present a capsule collection of VOGUE t-shirts in their own style. Initiated by Vogue Russia Editor-in-Chief Victoria Davydova and Fashion Directo Olga Dunina, the campaign is to support the fashion industry and promote Russian designers. The following designers will present their versions of the t-shirt: Andrei Artyomov (Walk of Shame), Alena Akhmadullina (Alena Akhmadullina), Victoria Andreyanova (Victoria Andreyanova), Olga Vilshenko (Vilshenko), Oleg Ovsiyev (Viva Vox), Anastasia Romantsova (A La Russe Anastasia Romantsova), Dasha Selyanova (ZDDZ), Denis Simachev (Denis Simachёv), Alexander Terekhov (Alexander Terekhov), Igor Chapurin (Chapurin), Valentin Yudashkin (Valentin Yudashkin), Yulia Yanina (Yanina), Alisa and Yulia Ruban (Ruban). The t-shirts will be available at special corners at TsUM, Tsvetnoy and DLT.

FNO’s official partner Audi is holding a special ‘red’ contest. To participate, post an instagram photo with anything red and the #audifno hashtag, and subscribe to @audirussland. The winner selected by Vogue will get a red Audi TT for a three-month test drive. The results will be announced on September 4 right after Fashion’s Night Out, on the magazine’s website.

Fashion’s Night Out ambassador this year is one of the most beautiful Russian supermodels, Natasha Poly. She has worked with Prada, Gucci, Roberto Cavalli, Emilio Pucci, Marc Jacobs, Jimmy Choo, Jil Sander, Givenchy, Isabel Marant, Boss and Balmain. She appeared in haute couture shows by Chanel, Jean Paul Gaultier, AtelierVersace and Valentino. Poly was one of the favorite models of Alexander McQueen. She has been a cover girl for Vogue alone 12 times. These days, Natasha is a top 26 fashion industry models, a happy wife and mum who continues to work with international magazines. On Fashion’s Night Out, the September cover girl will visit the main fashion points in Moscow along with the Vogue team.