Brand Reach
AIR NRS Russia, December 2016 – April 2016, Google Analytics, SiteCatalyst



Victoria Davydova


Elena Zaytseva

Brand Manager

Elizaveta Mardi

Advertising Sales Director

Natalia Nikitenko (Ermishina)

Advertising Sales Manager

Daria Melnikova

Advertising Sales Manager

Natalia Elkina

Advertising Coordinator

Natalia Voznesenskaya

Advertising Sales Manager

Natalia Zorina

Senior Advertising Sales Manager

Tatiana Ledkova

Victoria Davydova

Victoria Davydova joined Condé Nast in 1998 and as a beauty-editor was actively involved in the launch of Russian Vogue. Soon after, she was put in charge of Beauty department as a director and worked in this position for the next five years.

In 2004 Victoria became Editor-in-Chief of Russian Glamour, orchestrating its triumphant launch on the Russian marker, with only six months later reaching a circulation of 800 000 copies.

In 2008 Victoria Davydova was mandated with another important task – to organize the launch of Russian Tatler. Despite the economic crisis that crushed on the country at the time of its first release, it immediately got acclaim as a publication with a strong personality and attracted broad audience. On the wings of its popularity it swiftly became the most wanted glossy publication of Moscow with constantly growing readership numbers.

“Victoria Davydova is a brilliant professional. With her fantastic efficiency, clear vision and ability to mobilize maximum performance of her team-members she can make any magazine a success, – says Karina Dobrotvorskaya, President, Condé Nast New Markets and Editorial Director, Brand Development. – Victoria has profound understanding of her readership; she is perfectly experienced if all aspects of glossy business, immediately catching by the tail all latest trends in fashion industry and journalism stylistics. I am absolutely sure that Victoria will make Vogue a truly wonderful magazine – fresh, trendy, sharp and elegant”.

Jonathan Newhouse, President of Condé Nast International: “Victoria Davydova is one of the most professional, experienced and talented editors on the Russian market. This is proven by the fact of her successful launches of two absolutely different Condé Nast publications. All this makes Vica an ideal choice for the role of Russian Vogue’s Editor-in-Chief”.

Born in Moscow on April 6, 1968 Victoria Davydova is a graduate of the Faculty of Economics at the Moscow State Lomonosov University, where she held a thesis on economics of beauty industry. Prior to joining Condé Nast she worked at McCann Ericson advertising agency. Victoria is married, mother of two sons.