GENDER
Female — 77%
Male — 23%
AGE
16-24 years — 28%
25-34 years — 34%
35-44 years — 21%
45+ years — 17%
Employed – 72%
Business owners, managers, specialists, white-collars – 62%
High income and above average – 74%
63% female visitors of premium department stores read Vogue
42% buy clothes and shoes at least once a month
46% spend on clothes and shoes over 30 thousand rubles
58% spend on personal care over 10 thousand rubles
Source: Mediascope (TNS), NRS – Russia, May – October 2017;
Mediascope (TNS), Premium Department Stores Visitors Survey (TSUM, GUM, TSVETNOY), Moscow, April 2017