GENDER
Female — 81%
Male — 19%
AGE
16-24 years — 36%
25-34 years — 34%
35-44 years — 14%
45+ years — 15%
Work – 65%
Business owners, managers, specialists, white-collars – 53%
High income and above average – 78%
57% buy clothes and shoes once a month or often
67% buy cosmetics and perfumes once a month or often
52% make time for reading Vogue
49% save favourite issues of Vogue
Source: Mediascope (TNS), NRS – Russia, December 2016 – April 2017;
Quantitative survey of Vogue readers, Toluna, June 2016.