GENDER
Female — 82%
Male — 18%
AGE
16-24 years — 36%
25-34 years — 32%
35-44 years — 20%
45+ years — 13%
Higher education – 54%
Work – 63%
Business owners, managers, specialists, white-collars – 51%
High income and above average – 75%
68% of readers consider Vogue is an authoritative adviser in choosing jewelry and luxury goods
67% enjoy looking at advertising in Vogue
64% trust advertising in Vogue
61% of readers bought goods advertised in Vogue
Source: TNS Russia, NRS – Russia, December 2015 – April 2016;
Quantitative survey of Vogue readers, Toluna, June 2015.