GENDER
Female — 80%
Male — 20%
AGE
16-24 years — 35%
25-34 years — 34%
35-44 years — 17%
45+ years — 14%
Employed – 71%
Business owners, managers, specialists, white-collars – 56%
High income and above average – 76%
With over 800K readers, Vogue is the most read among upscale fashion magazines in Russia.
Vogue is #1 magazine for luxury department stores’ shoppers: 63% of them read Vogue.
48% of Vogue readers buy clothes and shoes twice a month and more often.
Source: Mediascope (TNS), NRS – Russia, May – October 2018;
Mediascope (TNS), Premium Department Stores Visitors Survey (TSUM, GUM, TSVETNOY), Moscow, April 2017