GENDER
Male — 36%
Female — 64%
AGE
16-24 years — 20%
25-34 years — 47%
35-44 years — 21%
45+ years — 12%
Employed – 75%
Business owners, managers, specialists, white-collars – 64%
High income and above average – 75%
Tatler has the highest share of 42% of top managers and business owners among upscale fashion magazines in Moscow.
52% of Tatler readers own fine jewelry or watches.
44% of Tatler readers buy clothes and shoes twice a month or more often.
Source: Quantitative survey of Tatler readers, Toluna, July 2018;
Mediascope (TNS), Premium Department Stores Visitors Survey (TSUM, GUM, TSVETNOY), Moscow, April 2017.