GENDER
Male — 63%
Female — 37%
AGE
16-24 years — 34%
25-34 years — 39%
35-44 years — 15%
45+ years — 12%
Hign income and above average — 83%
Employed — 75%
Business owners, managers, specialists, white-collars — 61%
GQ is #1 magazine for male visitors of luxury department stores - 46% read GQ.
71% of readers buy clothes and shoes once a month and more often.
38% of readers buy products advertised in GQ.
Source: Mediascope (TNS), NRS – Russia, May – October 2018;
Mediascope (TNS), Premium Department Stores Visitors Survey (TSUM, GUM, TSVETNOY), Moscow, April 2017