READER'S PORTRAIT
- Male audience:89 %
- Average age:26 years old
- Higher education:53 %
- Car owners:80 %
Social status:top managers, qualified specialists, white-collar62 %
- High purchasing capacity*71 %
- Spend on clothes/shoes per month: 10 000 RUB and above 72 %
Free time:
- Restaurants52 %
- Shopping51%
- Active sports41%
According to the research of the loyal audience, that was conduct on September 2008 among 513 respondents, we have following results:
• At the average 2 or 3 persons read one issue.
• 68% of the readership read one issue more than 2 times.
• GQ Style readers show high level of loyalty to the magazine – 85% of the readers plan to buy magazine regularly in the future.
Readership highly rated GQ Style:
85% — consider GQ Style a guide to style and fashion
82% — consider GQ Style teaches taste and style
76% — consider GQ Style’s content always urgent and interesting
75% — consider GQ Style is powerful international brand, which has stable image
70% — consider GQ Style has unique content that cannot be found in any other publications
High confidence to the advertisements in the magazine
Readership of GQ Style agreed following statements:
- The image of GQ Style has a positive influence on the brands advertised in it86 %
- The advertisements in GQ Style complement the editorial materials well71 %
- I trust a brand if it is advertised in GQ Style62 %
- The advertisements in GQ Style is a guarantee of the product quality54 %
- If I see an advertisement of a brand in GQ Style I tend to buy the products of the brand53 %
Recommendations which are usually used
79% of the readership always uses GQ Style recommendations:
- How to combine/wear clothes better80 %
- What clothes/shoes to buy54 %
- What cosmetics and perfume to use62 %
- The advertisements in GQ Style is a guarantee of the product quality44 %
- What accessories to buy39 %
- Which boutiques to visit21 %
*«can afford expensive goods, but not everything they want» or «can afford everything they want»