7.444.000

Brand reach, Mediascope, NRS – Russia, May – October 2018, Google Analytics, February 2019, Social media data for February 28, 2019

Contacts

Editor-in-Chief

Ilyana Erdneeva

Publisher

Victoria Boukharkina

Brand Manager

Maria Pertseva

Advertising Sales Director

Tatiana Valyuvich

Advertising Sales Manager

Anna Rebikova

Junior Brand Manager

Natalia Solovieva

Advertising Sales Manager

Veronika Kaznachey

Advertising Sales Manager

Yana Nebykova

Glamour Best of Beauty Awards

SECTION: GLAMOUR

TAGS: Glamour, Best of Beauty, Award, beauty

Glamour has announced the next ceremony for one of the most prestigious awards in the beauty industry. Best of Beauty 2017 Awards will be presented this December.

These major international awards were first given out in Russia in 2013. For more than five years, Condé Nast, the recognized leader of beauty journalism, has published the list of the current year’s best beauty products. This time, the awards ceremony will be held under the aegis of the Glamour brand. Best of Beauty is an excellent opportunity for brands and consumers to share news and new products and to receive feedback. Through December 1, the huge readership of the Glamour magazine will be voting for their favorite products on the magazine’s website and in social media, as well as via the innovative Veon platform. In addition to the editorial team, the awards’ expert jury will include celebrity professionals and influencers.

More than 2,000 products will be tested. Results of the most interesting tests will be posted on Instagram @Glamour_Probeauty. Only new products from brands’ permanent catalogs that will be available in stores at least until September 1, 2018, can participate in the competition.

On the Glamour website, readers will find an entire directory of most successful beauty products grouped by most nuanced consumer demands. Among the two hundred winning products will be items solving a diversity of beauty issues. For example, there will be at least four best mascaras (long lashes, volumizing, waterproof and colorful mascaras).   

In response to the growing interest in professional beauty services across Russia, a new category will be introduced this year for best professional beauty procedures.

Winners will be announced in mid-December at a large public event, and published on the website Glamour.ru. The full list of winners will also be included in January’s special collection issue that will become a true holiday shopping guide. The list of winners and beauty product reviews will be available all next year in the convenient Glamour Beauty Product Finder mobile app.