Brand reach, Mediascope, NRS – Russia, May – October 2019, Google Analytics, December 2019, Social media data for January, 2020



Anastasia Romashkevich

Publisher AD & Glamour

Victoria Boukharkina

Brand Manager

Elizaveta Kirilina

Advertising Sales Director

Maria Privorotskaya

Advertising Sales Manager

Daria Tarasova

Advertising Coordinator

Julia Borshevskaya

Advertising Sales Manager

Maria Karlova

Senior Advertising Sales Manager

Varvara Miloslavskaya

AD and Vispring Luxury Beds present brand’s first showroom


TAGS: AD, Vispring, press-release, event

All guests received complementary silk sleep masks

On September 14, Vispring Luxury Beds, with the support from AD, presented its first mono-brand showroom in Russia at a private party at Artplay Design Center. The showroom was designed by Rosbri Decoration Studio based on the simple and elegant concept of the century-old brand.

A synonym for luxury and comfort, Vispring beds can be found at many exclusive hotels around the world. This fact inspired the event designers to recreate the interior of the Costes hotel in Paris. The space outside the boutique was decorated in the style of a traditional English garden, with green lawns, hydrangea and rose compositions in aged wine boxes, perfectly trimmed trees, sparkling lights and candles creating a genuine summer atmosphere. Vispring Europe representative Diana Clemente greeted guests and spoke about the brand’s history and values.

All guests received complementary silk sleep masks by Russian designer Katya Dobryakova.