1.154.000

Brand reach, Mediascope, NRS – Russia, May – October 2018, Google Analytics, February 2019, Social media data for February 28, 2019

Contacts

Editor-in-Chief

Anastasia Romashkevich

Publisher

Anna Pchelkina

Brand Manager

Elizaveta Kirilina

Advertising Sales Director

Maria Privorotskaya

Senior Advertising Sales Manager

Daria Shatrova

Advertising Sales Manager

Elena Riazantseva

Advertising Coordinator

Julia Borshevskaya

Advertising Sales Manager

Varvara Miloslavskaya

GENDER

Male – 39%

Female – 59%

AGE

16-24 years – 6%

25-34 years – 43%

35-44 years – 19%

45+ years – 32%


Business owners, managers, specialists, white-collars – 62%

Employed – 76%


AD has the highest share of 76% of high-income audience among interior magazines.

82% of readers use AD recommendations when choosing furniture and other interior goods.

62% of readers visited the stores listed in AD and 48% of readers bought products featured in AD.


Source: Mediascope (TNS), NRS Russia, May October 2018;

Quantitative survey of AD readers, Toluna, June 2017.