Tatyana Arno appointed Creative Director for the production of original content of Condé Nast Russia Video Division

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Condé Nast Russia Video Division nominates Tatyana Arno as Creative Director for the production of original content.

Tatiana will develop the editorial strategy and search for new formats and scenarios for full-length video projects, and will be responsible for developing cooperation with online video platforms. In this capacity, Tatiana will work directly under the guidance of Luiza Iznaurova, Condé Nast Russia Director of New Media Development, who is responsible for the company's video division.

Tatyana Arno graduated from Moscow State Linguistic University. In 2001, Tatyana started to work as presenter and correspondent of the “Afisha” magazine TV version on the NTV channel. In 2003 she moved to Channel One Russia and worked in prime-time evening entertainment shows. In 2011, Tatyana joined the team of “Dozhd” channel, also known as TV Rain and was involved in the launch of broadcasting, development of formats and production of new projects. From 2017 to 2020, Tatiana worked as Editor-in-Chief of Spletnik.ru.

Anita Gigovskaya, President and Managing Director of Condé Nast Russia: “Last year Condé Nast announced the strategy to transform itself into a 21st-century media company. We continue to invest in the quality of our content and editorial products, but are transforming into a technology-driven, digital-first media company built around the interests of readers and consumers. The development of video and digital content is our strategic priority, and we are investing increasingly significant human and financial resources into this part of our business. Condé Nast is one of the most prominent publishers of shortform quality lifestyle video content on Russian platforms, it is only logical that we want to explore the market of long forms as well”.

Tatyana Arno: “In 2020, we all found ourselves in external and internal isolation, watching the familiar world tumbling down. Lockdown has changed the media market forever — video platforms are showing unprecedented audience growth. Creating high-quality original content has become a logical solution for major players in the media market, such as  Condé Nast. The unique archive of the company contains not only human stories, but also the history of the country and, if you want, of the era”.

The brand video teams of the Condé Nast Russia, under the leadership of the Editors-in-Chief, continue to work on the production of short-format entertainment content for their own channels. This year, the teams are focusing on expanding their distribution on platforms, and in addition to Youtube (with 2,4 million subscribers), videos are published on VK, Yandex. Efir,Yandex. Zen, Instagram TV, Facebook, Tik-Tok, Viber (more than 14 million monthly views combined). Condé Nast Russia does not just continue to create high-quality entertainment video content for Vogue, GQ, Tatler, Glamour, AD. The first priority is to implement a stable content grid on all channels in order to increase the viewing volume, number of subscribers, and to expand the content distribution, in the future and thanks to longform, as well.