Condé Nast Russia announces staff changes

SECTION: Company news

TAGS: Condé Nast Russia

Letter from the President of Condé Nast Russia Anita Gigovskaya about staff changes in the company.


Dear colleagues and partners,

Please be informed about staff changes in our commercial managements teams, which will take effect starting October 1, 2020.

Anna Pchelkina, Publisher of Vogue and Tatler, goes on maternity leave in October. Anna is an exceptional professional and has been with us since 2007. She has brilliantly built up Tatler as one of the company's most commercially successful brands, launched high-profile flagship events and many new businesses. Most importantly, Anna is a great mentor, she coached many talented managers, who continue building their career in Condé Nast Russia. I am honestly excited about Anna's personal news and plans, and am a bit sorry her contribution to the business of VOGUE was too short to show step change. I wish Anna every success and am certain that we will work together in the future.

Irina Elizarova has been appointed as Commercial Director of Vogue Russia. Irina started her career at Condé Nast as Assistant to General Manager. In 2003, Irina became Advertising Sales Manager for GQ, in 2007 she became the director of the advertising sales team, and since 2011 she headed the GQ and GQ Style brands as Publisher. I am sure that Irina, with her commercial experience, drive and ambitions, will properly continue the initiated program of further diversification of our flagship brand towards increasing Vogue's digital and new businesses.

Victoria Boukharkina will continue to lead Glamour and AD brands, now as Commercial Director. Victoria Boukharkina joined Condé Nast Russia in 2004, as Glamour Brand Manager and she was the brain and heart behind the super-successful launch of Glamour in Russia, which became a textbook marketing case. From 2006 to 2010 she worked at Hachette Filipacchi Shkulev publishing house, and in 2010 she returned to Condé Nast, heading Glamour as Publisher. In March 2020, Victoria added the interior brand AD to her portfolio and is successfully applying her talents of a brilliant marketeer to launch innovative media projects and ad formats.

Elena Rung will take over as Commercial Director of Tatler. Elena held the position of Tatler Advertising Sales Director since 2011, after overseeing the sales department in Glamour since 2006. Elena is an experienced advertising specialist, a fighter, a true Tatler patriot, a quick learner – she will confidently pick up all the strategic initiatives launched by her predecessor.

Maria Braynis will become Commercial Director of GQ and GQ Style. Maria joined Condé Nast in 2010 as Advertising Sales Manager of Tatler, became Creative Studio Account Director in 2013, headed Glamour's sales department in 2016, and then moved to GQ as Advertising Sales Director. Maria is a systemic and demanding leader, she impersonates our favourite Conde Nast combination of talent and discipline.

Elena Chichina will be appointed Commercial Director of New Media and Director of Advertising Innovation at Condé Nast Russia, and in this position, she will report directly to me. Elena has been with the company since 2010 when she became Advertising Sales Manager in Condé Nast Digital. For the past seven years, Elena headed the corporate digital sales department, made a considerable contribution to the process of improving our commercial teams' skills in digital media, driving the development of the video business and cutting-edge advertising products on social media. We are investing heavily in building a user data ecosystem, and we have ambitious plans to launch innovative advertising solutions for our clients.

As you can see, the title of Publisher has been changed to Commercial Director. The very notion of a publisher and a publishing house suggests a limiting description of our business as reduced to print publications only, which is not the case. We have been a multimedia company for a long time now, and our brands broadcast 24/7 on a variety of platforms. De facto our publishers have long been commercial directors who are in charge of brand's entire business, revenue, b2b marketing, consumer marketing and promotion. Recently, the focus has been on monetizing social media, video channels, and developing subscriptions and non-advertising businesses. So, with these staff changes, we just consolidate the status quo.

I am proud of our teams, and I am glad that in our company we do not only preach, but that we actually practice internal vertical mobility, that employees have opportunities for career development into higher management positions, even when starting small. I want to wish everyone success in their new or updated roles.

Sincerely yours,

Anita