7th Condé Nast Digital Day conference program released

SECTION: Company news

TAGS: Conde Nast Digital Day, CNDD, conference, press-release, event

CNDD is an annual conference attended by over 500 professionals from numerous industries, including advertising, marketing, media management, retail, development and production of luxury products and services

The 7th Condé Nast Digital Day conference will take place on April 7 at Digital October. As before, at CNDD, marketing, digital media and online advertising professionals will discuss new strategies and communication means in the media environment, share latest achievements and demonstrate successful and original case studies. Along with speakers, Condé Nast Digital Day guests will analyze new stages in online business development, explore recent trends in advertising market and digital marketing, and discuss penetration of digital opportunities in everyday life, including in healthcare and sports.

This year’s conference will consist of five sections. Farfetch founder and CEO José Neves will open the first section, Fashion Transformation. He will speak about how the first fashion retailer brought together offline and online sales. To continue the topic, Russian fashion designers will meet for a roundtable meeting to discuss “Finding Your Niche on Online Marketplace.” They will share their own online market exploration techniques and give conversion advice. Billie Whitehouse, designer and Director of Wearable Experiments, will round up the section by estimating commercial potential of wearable gadgets in fashion and drawing a sketch of clothes of the future.

The second section of the conference was entitled Beauty Everywhere. CEO of L’Oréal Luxe Russia Valentina Rumyantseva will speak about experiments as a successful approach to promoting luxury brands. During a session on boutique perfumes online, Atelier Cologne founder Christophe Cervasel will use his own company as an example for the entire process of online promotion of selective fragrances. He will reveal some key aspects of planning, discuss pitfalls and present the first results of a fragrance launch. At the end of the Beauty Everywhere section, the audience will hear a success story of plastic surgeon Andrey Iskornev who consults his patients via a mobile app.

Speakers of the next section will discuss evolution of advertising. In his talk “Catching the Zeitgeist”, technology innovation expert and founder of Intelligencr Paul Papadimitriou will announce the main digital marketing trends up until 2020. Next, the conference will focus on new customer relations strategies and native advertising. Ian Schatzberg, president of Wednesday agency, will demonstrate most impressive digital advertising cases from 2015 in his presentation “Get Inspired by the Best.” B-reel COO James Jenkins will share the art of creating advertising that speaks for itself. With examples from H&M, Google, Facebook, Mav and Bottega Veneta advertising campaigns, he will show how simple solutions, neat design and creative thinking help promote products in the market.

The conference will wrap up with the session “Physical Motion as a Key to Success” that illustrates penetration of digital opportunities in everyday life. Vladimir Voloshin, founder of the Ironstar Triathlon international project and CEO of Newman Business Consulting, will use his own inspiring story to show how gadgets and technology can help you achieve athletic and many other goals.

More details about the conference are available at www.cndd.ru/program/

CNDD is an annual conference attended by over 500 professionals from numerous industries, including advertising, marketing, media management, retail, development and production of luxury products and services. The event focuses on the most topical issues of digital marketing, new media and a fast changing digital space. Launched first as a corporate workshop for Condé Nast Russia top management, CNDD is now a successful forum that attracts leading experts from Russia, Europe and the US.

Over the years, CNDD speakers included Vanity Fair Italy Editor-in-Chief Luca Dini (on bloggers’ impact on journalism); Luisa Via Roma CEO Andrea Panconesi (success story of his own online department store); Webby Awards President David-Michel Davies (review of the best creative ads), Wired Editor-in-Chief Scott Dadich (Condé Nast’s latest products in America), Google Russia CEO (on the future of technology), Christie's Managing Director in Russia Guy Vesey (on trends in digital art); Gucci Global Marketing Director Robert Triefus (on a global brand development in the digital environment), Gilles Babinet (Digital Champion of France) and many others.