Before it’s in Fashion it’s in VOGUE

From the Editor

Nineteen editors of Vogue, headed by Anna Wintour, met at eight in the morning in the Bristol hotel in Paris. The subject of the meeting was a new initiative made by the leading fashion magazine. It’s no secret that glossy magazines are often accused of pro­moting unhealthy thinness. Indeed, all the fourteen years that I have been working in this industry, model sizes continue to shrink. Being 177 centime­ters high, I weigh sixty kilos which is normal. But the samples of clothing from catwalks and showrooms do not fit me anymore. This means that many models that are taller than me have to weigh ten kilos less. 

But I do not consider myself to be fat and do not want to lose weight, I feel comfortable. Why then fashion industry continues to insist on an elven thinness and puts models on relentless diet? After all, this leads to anorexia and other diseases. That is why the editors of Vogue launched a program of support of a healthy lifestyle in their magazines’ pages. 

This issue is dedicated to healthy attutide to life and body. Natalia Vodianova graces its cover. There was no doubt that she should be on it. A thirty-year-old supermodel, a mother of three, a famous philanthropist. And at the same time a lively, open-hearted and happy person who treats her body and health reverently, but without fanaticism. 

I hope that our initiative will help our industry to see its mistakes and understand that fashion can not be separated from the simple happiness. And I’m sure that this healthy attitude wins in the end.


Victoria Davydova

Editor-in-Chief