About Condé Nast Russia

One of them is Victoria Davydova. She started her career at Condé Nast as an editor of the Russian Vogue Beauty Section. Later, in 2004 she was put in charge of Russian Glamour and in 2008 successfully launched another magazine, Tatler.

Another example of a steep career growth is Karina Dobrotvorskaya. After starting to work for Vogue in 1998 as an editor of Culture Section, in mere two years she was promoted to the top position in the Russian AD. Her next promotion took her to the chair of Editorial Director for all Russian Condé Nast publications and in 2008 she became the President of Condé Nast Publishing House.

This example vividly illustrates Condé Nast’s personnel policy, thanks to which the company quickly gained the reputation of employer of choice on the local labor market.

Condé Nast holds 20% share of advertising market among all glossy publications (in 2009 this figure reached 21%). Its total monthly Moscow audience (Vogue, GQ, AD, Glamour) exceeds 600 000 readers and its readership coverage in Russia (Vogue, GQ, Glamour) is close to 3m. The aggregate circulation of all Condé Nast Russian editions has reached 1 230 000 copies.

Condé Nast publications have won numerous professional awards. In 2009 Glamour was called ‘The Year’s Leader in Sales among Printed Media’ in the category “Publications for Women”. In the same year Karina Dobrotvorskaya was named among best managers in the Media Business category in the annual ratings published by The Kommersant newspaper.

In early 2000-s Condé Nast had initiated a number of high-profile events that eventually grew into annual big public functions. Every year since 2001 GQ was naming the winners of the annual Man of The Year award and since 2005 Glamour was holding similar award-giving ceremony for female readers -Woman of the Year. In early 2010 Glamour organized a new event called Reader of the Year – which, among other things, included a notorious run “stiletto heels run”, held for the first time in 2005.

AD magazine regularly brings world’s leading architects to the ArhMoscow Exhibition. Among the latest visiting celebrities was Peter Eisenman, probably the biggest name among today’s top world architects.

In recent years Condé Nast was focusing its efforts on developing its own online resources and a new media. One of the world’s oldest publishers proved to be a modern, dynamic media business, aggressively mastering new media technologies. American GQ became the first digital magazine, which can be subscribed and read by iPhone users. The American Wired soft-wear for iPad made a revolution in publishing business, setting the highest technological and creative standards for a multimedia publication.

“Class, not mass”, – a well-known logo of the Condé Nast founder is equally applicable to online and off-line resources of our publishing house.

Condé Nast Digital is the youngest and the most dynamically growing division of the publishing house. CND is focused on development and launch of web-sites, technologies for digital magazines and applications for mobile devices. But development of web-sites is not restricted by this division only. In the last year, all editorial boards, commercial and marketing divisions of the publishing house were more and more actively involved in this effort.

Nowadays Condé Nast successfully operates 3 daily content-rich on-line resources – www.vogue.ru, www.gq.ru, and www.glamour.ru. In the last year all three were redesigned, thus becoming more modern-looking, more stylish, more user-friendly and richer in terms of content and structure.
For the Q3 of this year we plan to launch www.admagazine.ru website the first professional blog on design, and www.tatler.ru aiming to become the main daily online resource for the wealthiest, most exclusive and popular figures in Runet. The corporate website www.condenast.ru has been already launched.

“Class, not mass”, – a well-known logo of the Condé Nast founder is equally applicable to online and off-line resources of our publishing house. While the magazines represent a top-quality entertainment for inquisitive reading, inspirations and collecting, the websites of Condé Nast are a perfect resource of daily news and enquiries. A number of daily fresh entries on these sites approach 100.

We are talking about original resources, for 2/3 in volume consisting of our own materials, not to be found in magazine versions. Exclusively rich collections of photos and videos of fashion shows, the latest news from the world of fashion, video-interviews and candid-camera footage, brand directories, boutiques addresses. We really want to be Number 1 resource covering fashion and lifestyles on Runet.

Besides feature stories from our writers, we publish author’s blogs of our guest-stars and Condé Nast editors, provide support to readers’ forums and communities, to social network groups. We want to promote communications among loyal readers and to provide a path for their feedback to our editorial boards.

The abundance of subject categories and overall editorial proposition is gratified by a highly loyal and relevant audience of Condé Nast websites. About 50% of website visitors browse them using the names of magazines or keep them in their “saved searches” files. High standards of our audience insure high rates of efficiency, responsiveness and quality of advertising contacts.

By the end of July 2010, the total audience of Condé Nast e Russian websites has reached 1 200 000 unique users with 10 000 000 visits per page.